This image comes from Futerra's Greenwash Guide,
a very interesting little publication about misleading advertising, how to spot it, and why it's important that we think twice instead of just believing the claims made in adverts.
According to Futerra, the danger of greenwash is that it will cause consumers to mistrust every green claim, no matter how justified.
I guess we all need to inform ourselves about what labels are 'real' and trustworthy and which are made up ... it's really not that difficult to choose right once you put your mind to it. A little bit of critical thinking will do the rest.
I've even made it into a little game to spot irrelevant, unfounded, or even downright ridiculous statements in adverts. Not sure everybody always appreciates my cynicism, but it sure makes commercial breaks more entertaining :p