Last September me and my friend Lotta started brainstorming about how we could create for ourselves the lives we really wanted.
It's been clear since we met in 2010 that this would involve starting our own business ... so that's what we did.
On the 2nd of April, after months of dreaming, imagining, thinking, planning, ordering, organising, and quite a few freak-out moments we opened our lifestyle store called "Varför inte idag?" - Swedish for "Why not today?"
A name that became our motto, a daily reminder, and now also the name of my blog which till this day was called "Sustainability" a term that has become so vague over the years that it was time for an update.
Why not today?
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