Monday, May 23, 2016

New week - New energy

and a new block of cheese ... as it turns out :)

For those of you reading this not so familiar with Swedish cheese culture, let me start by explaining this:
In most Swedish fridges you won't find sliced cheese.
The cheese block is standard, and so it the cheese slicer.
People unable to slice cheese in a proper way will be made fun of.
Finding a ski slope in the fridge instead of a nicely levelled block of cheese can cause of a lot of frustration.

How strange it may sound, the way cheese must be sliced is an actual topic.
(so is what side of the knäckebröd butter must be spread on, but I'll save that for another time)

I'd like to make the way cheese is stored in the fridge a topic:

Ever since I adopted the cheese block standard I've been annoyed about having to wrap it in plastic and having to re-wrap it after every breakfast since cheesy cling foil gets messy and difficult to reuse.

I made the switch to plastic freezer bags quite quickly. But reusing them for a fresh block of cheese after finishing the old one also didn't seem very appetising ...

Enter Bee's Wrap.

Made with organic cotton, beeswax, organic jojoba oil, and tree resin, Bee's Wrap is washable, reusable and compostable.

Its use obviously goes far beyond cheese. You can use it for pretty much anything. 
Cover a bowl with it, wrap your sandwich or vegetable sticks with it, keep that half lemon fresh, etc.

It smells delicious, looks pretty both in the fridge and on the table and truly is the most amazing product I have in my store for anyone worried about chemicals from plastic leaking into their food or those simply looking to reduce their plastic waste.

PS: It's not recommended to use it for meat. So go vegetarian! 

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