Friday, June 26, 2015

Cardamom cookies by Vii - Varför inte idag?

This is the very first recipe to ever appear on this blog! 
I realise it's not the healthiest recipe to share for a nutritionist but since these are the cookies that won most votes during our cookie tasting this winter it only feels natural to share it with the world :)


You'll need:

150 g butter
150 g sugar
300 g flour
1 egg
1,5 tsp cardamom


  • Mix butter, sugar and eggs until smooth & add the flour and the cardamom while stirring until you have a smooth dough.
  • Let it rest in the refrigerator for about 30 minutes (cover the bowl with Bee's Wrap if you own one :D)
  • Preheat the oven to 180°C, roll our the dough on a floured surface, cut out cookies & press with a cookie stamp (we had ours custom made by Average TP on Etsy - so cool!).
  • Bake for about 10 minutes in the middle of the oven & let your cookies cool on a rack.

Done!

We gave away these cookies to everybody who promised to like us on Facebook during our opening weekend ... and of course we couldn't stop ourselves from eating the leftovers :) Otherwise they keep well in a closed container and even longer in the freezer.

Enjoy!

xxx Aina Maj

Sunday, May 31, 2015

How an idea became reality



On the 6th of October last year the owner of the garden center I used to work at agreed to rent us some space in one of his barns, which is when things got real and we had a goal to work towards. 

We'd open the shop in the spring.
We had half a barn, but no door, and no wall to divide the garden center's storage space and what would be our store.
We had a lot of product ideas but no name, no real concept, and basically no clue :)

Super excited, Lotta and I met in Stockholm for our first official business meeting about a week later, drank loads of tea, coined a name, made huge to-do lists, drew plans ... and then life got in between until we met again in November.

Then, our logo, website, Facebook page and Instagram were created ... and life got in between again.

I like to think we've been super busy, actively planning and working on this business idea the whole winter, but in practice we procrastinated a whole lot when it came to searching for products and distributors and most of the "planning" actually happened during conversations with friends and family (and even complete strangers!) and time flew by nerve-rackingly quickly!

Originally we thought we'd start off with a little event with cookies and coffee inside one of the greenhouses at the garden center to offer a sneak peak to the people we knew and present a selection of our products to whoever was interested, but then, suddenly things started happening!

We got a door, a wall, shelves, made signs, started ordering our carefully selected products, printed postcards, posters & tote bags, baked cookies, invited our friends over for a cookie tasting, baked more cookies, and were generally feeling pretty good about things. 

Despite the fact that we definitely could have planned and procrastinated some more, we decided to put our motto to the test.
Why not today? Or rather, why not the 2nd of April?
We sent press releases to the local newspapers, prepared celebratory champagne, brewed loads of coffee to go with our cookies and hoped a lot of people would show up for our very first opening day!


Monday, May 25, 2015

Lifestyle changes


Last September me and my friend Lotta started brainstorming about how we could create for ourselves the lives we really wanted.
It's been clear since we met in 2010 that this would involve starting our own business ... so that's what we did.
On the 2nd of April, after months of dreaming, imagining, thinking, planning, ordering, organising, and quite a few freak-out moments we opened our lifestyle store called "Varför inte idag?" - Swedish for "Why not today?"

A name that became our motto, a daily reminder, and now also the name of my blog which till this day was called "Sustainability" a term that has become so vague over the years that it was time for an update.

Why not today?

Friday, January 2, 2015

Happy New Year!


It's the 2nd day of the year and so far I've kept all my January Resolutions*:
I got up at a reasonable time, didn't eat meat, didn't drink alcohol, did (some) yoga, didn't spend money on anything I didn't actually need (none at all today actually), and did more work than I'd planned to do.
Oh and on top of that I did all my dishes, so my kitchen was clean for at least one full hour!

I've also had time to watch a chick-flick while eating cookies.
Talking about a successful day ...

Now the movie's finished and so are the cookies and there's a really loud storm raging outside that makes it impossible to sleep, so I picked up my favourite gardening book at started planning/daydreaming about the spring.

Amongst all other exciting plans I have for this year, my vegetable patch will be bigger than ever!

I don't know about you, but I'm SO ready for this new beginning!




*to put a little less pressure on myself I'm dividing my new year's resolutions up into monthly ones ... You should try it, it feels so much more manageable :p
I'm planning a sugar-free February. Who's with me?!

Wednesday, December 3, 2014

Winter Jam



When the grass crunches under your feet you know winter is here.

It's definitely winter on Gotland,
but still there are things to be harvested!
The other day I took in the last of my kale (decorated with ice crystals!) to transform it into a pie,
and picked a bowl full of rosehip buds.

A word of caution (since most recipes don't stress this fact enough):
you need a LOT of patience to make rosehip jam.

I watched about a dozen TED talks during the process of cutting each of the rosehips in half and scooping out the seeds,
sighed a LOT,
was ready to give up about half way and toss out the rest,
but persisted & succeeded! 

The amount of struggle directly correlates to the appreciation of the result.

Thursday, November 27, 2014

The Gratitude Experiment



Every now and again I catch myself dwelling on the things that suck in my life.
I've even considered turning my little blog into a venting space for my irritations, sadness & anger. I mean, life is multi-faceted, why should I keep myself from having my own little pity party just to keep up the good cheer?

The thing is, this blog has always been my happy place, even in harder times, and today I decided it would be such a shame to infect it with negativity. 


I will appreciate my moments of gloom for what they are, but not give them more importance than what they deserve either.

In the honour of Thanksgiving, I will learn to be grateful for the disturbances in my happiness level,
because aren't those exactly what makes us realise how extremely lucky we are to be living this thing we call life? 


According to this article, cultivating an “attitude of gratitude” has been linked to better health, sounder sleep, less anxiety and depression, higher long-term satisfaction with life and kinder behaviour toward others, including romantic partners.

If that isn't something worth the effort I don't know what is!


Friday, October 31, 2014

Water under the bridge


I'm starting yet a new chapter in my life.
The past 2 years now belong to the past.

New beginnings always start with an ending.
This one doesn't sound like a happy one, but in a way it is.


The past 2 years have been filled with memories to last a lifetime.
A rollercoaster long-distance relationship, many many late night phone calls, fabulous week-end getaways, the longing, the excitement of meeting each other at airports ...
as well as our fair share of doubts, fights, too many cancelled plane tickets and changed plans ...

but we made it through, survived the messy first year, laughed about it all, moved in with each other, embarked on the most amazing trip ever, made it home safe, loved it, worked hard, most often side by side, the way we liked it, the way we had become used to.

We literally spent pretty much all of our days together for an entire year.

It was nice. 

Great at times. 
And I often wonder what would have become of us had our dreams for the future not been so different ...
Pointless really. They are. Very different.
Now at least we can finally start working towards what we really want.

The memories of our 2 year long adventure will always remain. 

All the rest is water under the bridge.