Distributed, distributed, distributed!

Are we really all asleep?
I know, nobody likes gloomy videos warning us the world as we know it is about to end but this one is really worth watching (and it really isn't as gloomy as it seems in the beginning).
Funnily enough I posted a little animated video based on Rifkin's latest book "The Empatic Civilisation" already on the 5th of December 2010 but never really bothered to look into who this Rifkin person was or what else he maybe had to teach me ... a lot, so it seems!